In 2022, Amazon Studios Brazil identified a growing operational strain within its content submissions process. With all creative proposals being sent and tracked manually via email, internal teams faced increasing difficulty in managing volume, evaluating pitches, and maintaining consistent communication with creators.

The objective was to design and implement a dedicated digital portal that could streamline submissions, support internal triage, and align with both local and global technical standards. Working with stakeholders across Brazil, the US, and Amazon’s central engineering teams, I contributed to defining the product scope, prioritizing UX requirements, and ensuring that the platform supported a broad range of project types.

Rather than focus solely on automation, the effort prioritized clarity, structure, and accessibility. Within its first week post-launch, the portal received over one hundred project submissions and quickly became the standard intake channel for original content in the region.

UX Research
UX Design
Product Strategy